Supply Australia’s leading foodservice buying group
NAFDA Foodservice connects preferred suppliers with 77+ independently owned and operated distributors across Australia — giving your brand direct access to 38,000+ foodservice customers through a trusted, established network.
A smarter way to reach the foodservice market
Rather than managing dozens of individual distributor relationships, NAFDA gives you a single, structured pathway into an established national network — with programs, reporting, and support built in.
National distribution reach
Your products are listed and available across 77+ member distributors spanning all states and territories — from metro centres to regional and remote Australia.
Best of the Best Rewards
List your products in NAFDA’s flagship loyalty program — 1,600+ SKUs rewarding end-customers for purchasing through NAFDA distributors, driving repeat purchase and brand loyalty.
Go for Growth program
Participate in NAFDA’s structured 12-month growth program — aligning your sales targets with distributor performance, with shared reporting and collaborative planning built in.
Consolidated reporting
Access consolidated sales data across the NAFDA network — understanding your volume, coverage, and performance without chasing individual distributor reports.
Biannual conferences
Present your products and connect directly with distributor principals twice a year at NAFDA’s flagship conferences — building the relationships that drive real sell-through.
Marketing support
NAFDA actively promotes preferred suppliers through member communications, digital channels, and program materials — putting your brand in front of distributors and their customers.
Programs that drive sell-through
As a preferred supplier, you can participate in NAFDA’s three signature programs — each designed to strengthen your presence in the network and reward performance at every level.
Best of the Best Rewards
List your SKUs in NAFDA’s customer loyalty program. End-customers earn 1 point per $1 spent on participating products — redeemable for Visa cards, gift cards, and experiences. Over 1,600 participating SKUs from 90+ suppliers.
Learn more →Grow & Go
Reward your top-performing distributors through NAFDA’s travel incentive program. Distributors who achieve growth targets earn a twin-share trip to a world-class destination — Iceland is next in October 2026.
Learn more →Go for Growth
A structured 12-month program aligning your growth targets with distributor performance. Shared reporting, collaborative planning, and a clear framework for building volume across the network.
Learn more →Built for suppliers serious about the foodservice channel
NAFDA is selective about preferred supplier partnerships — not to be exclusive, but because the value of the network depends on every supplier delivering quality, consistency, and genuine commitment to the distributors and customers they serve.
We work best with suppliers who see independent distributors as a strategic channel — not a fallback — and who are willing to invest in the relationship programs and joint planning that make the partnership genuinely productive.
Foodservice-relevant products
Products must be suited to the foodservice channel — frozen, chilled, dry goods, packaging, or related categories distributed to cafes, restaurants, institutions, and similar outlets.
Quality & food safety standards
Suppliers must meet Australian food safety requirements and be committed to the quality standards that NAFDA’s HACCP-accredited distributor network upholds.
Commitment to distributor support
Preferred suppliers are expected to actively support NAFDA distributors — through training, promotional materials, joint business planning, and responsive account management.
Program participation
Preferred suppliers are encouraged to participate in NAFDA’s programs — including Best of the Best Rewards and Go for Growth — to maximise their visibility and sell-through across the network.
Ready to explore a partnership?
If your products are a good fit for the NAFDA network, we’d love to have a conversation about what a preferred supplier partnership could look like for your business.
- No obligation initial conversation
- We’ll walk you through the program structure
- Discuss category fit and network coverage
- Meet the NAFDA team and understand the opportunity
- Full onboarding support once approved
Prefer to talk first?
Call 1300 138 814 or email
enquiries@nafda.com.au
A straightforward path to preferred supplier status
Becoming a NAFDA preferred supplier is a considered process — we want to make sure it’s genuinely the right fit for both your business and our distributor network.
Submit your enquiry
Complete the form below or call us directly. Tell us about your business, your product range, and what you’re looking to achieve through the NAFDA network.
Initial conversation
A member of the NAFDA team will reach out to discuss category fit, network coverage, and how a preferred supplier arrangement would work for your business.
Assessment & approval
We’ll assess your application against our supplier criteria — including product range, food safety standards, and your capacity to support the NAFDA distributor network.
Onboarding & activation
Once approved, NAFDA supports your onboarding — setting up agreements, introducing you to the distributor network, and activating your participation in relevant programs.
What our preferred suppliers say
- The NAFDA network gave us distribution reach we simply couldn’t build independently — it opened up regional markets we’d never cracked.
- The Best of the Best program creates genuine pull-through — our customers ask distributors for our products because they’re earning points on them.
- The biannual conferences are genuinely valuable — face time with distributor principals is hard to get any other way.
- Go for Growth gave us a structured framework for joint planning — it changed the conversation from transactional to genuinely collaborative.
- The consolidated reporting is a game changer — finally understanding our sell-through across the whole network in one place.